Objectivity: NAPFA members
strive to be as unbiased as possible in providing advice to clients and NAPFA
members practice on a fee-only basis.
Confidentiality: NAPFA members
shall keep all client data private unless authorization is received from the
client to share it. NAPFA members shall treat all documents with care and take
care when disposing of them. Relations with clients shall be kept private.
Competence: NAPFA members
shall strive to maintain a high level of knowledge and ability. Members shall
attain continuing education at least at the minimum level required by NAPFA.
Members shall not provide advice in areas where they are not capable.
Fairness & Suitability:
Dealings and recommendation with clients will always be in the client’s best
interests. NAPFA members put their clients first.
Integrity & Honesty: NAPFA
members will endeavor to always take the high road and to be ever mindful of
the potential for misunderstanding that can accrue in normal human
interactions. NAPFA members will be diligent to keep actions and reactions so
far above board that a thinking client, or other professional, would not doubt
intentions. In all actions, NAPFA members should be mindful that in addition
to serving our clients, we are about the business of building a profession and
our actions should reflect this.
Regulatory Compliance: NAPFA
members will strive to maintain conformity with legal regulations.
Full Disclosure: NAPFA members
shall fully describe method of compensation and potential conflicts of
interest to clients and also specify the total cost of investments.
Professionalism: NAPFA members
shall conduct themselves in a way that would be a credit to NAPFA at all
times. NAPFA membership involves integrity, honest treatment of clients, and
treating people with respect.